Case study
Nachtleuchten Festival
EventWhy it looks like this
4:5 is the largest shape a feed post can take. The profile grid trims a sliver off each side, so the arch and the dates keep their distance from the edges.
The brief
A two-day festival in an old freight hall, four people running it, no budget for advertising. They needed a poster and flyer for print plus graphics for Instagram. The existing files had been rejected twice by the printer, and in the Reel the title disappeared under the on-screen controls.
The approach
One motif, one typeface, three colors, each format built individually from there. For the Story and Reel, the title sits in the centered zone the platform never covers, and for the Reel also inside the 3:4 crop the profile grid shows.
Formats delivered
Instagram feed 4:5, two stories, Reel cover, A2 poster, double-sided A5 flyer.
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