Case study
Café Mohnstück
CaféWhy it looks like this
The lunch special as a flat lay on the house red. Price and seed heads sit inside the grid crop, so the post still looks like Mohnstück in the profile.
The brief
A day café with its own bakery, run by a pastry chef with two part-time helpers. The menu was a Word document that shifted out of place with every price change. Instagram showed phone photos with no recognizable style.
The approach
A wordmark, two typefaces, and three colors as the foundation, then each piece built in its own format. The menu ships as a print PDF, the drinks list in the narrow DIN-long format. The social templates follow each platform's exact dimensions, Story and Reel kept separate because the Reel reserves almost twice as much space at the bottom for on-screen controls.
Formats delivered
Instagram feed 4:5, two stories, Reel cover, A4 menu, DIN-long drinks list.
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